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吉祥彩票官网effective content online for manufacturers b2b
Content Marketing

How To Create Effective Content For Industrial Companies

You’ve likely heard it before, but we’ll say it again: Content is king.

Even in the manufacturing and industrial space — where relationships and word-of-mouth referrals kept companies going for so long — content marketing is part of an effective strategy to drive high-quality leads and dream customers to your website.

Creating effective, strong content and engaging prospects is so essential to businesses that there are numerous books, webinars and entire conferences dedicated to getting marketing and sales professionals from across the globe up to speed.

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吉祥彩票官网Easy video advertising
Video Marketing

Video Marketing For Industrial Companies (With Examples)

Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook, Instagram, LinkedIn, YouTube, and other video-friendly platforms at some point during the day, and if you aren’t trying to reach them there, your marketing strategy will most certainly fall flat.

In today’s marketplace — and most especially due to travel restrictions from COVID-19 — a dominant online presence is key to establishing a strong, recognizable, trusted brand within your own industry and staying ahead of competitors. Many manufacturers are investing in video marketing to show prospects a tour of their factory to connect with more customers.

With that in mind, this blog will help manufacturers like you develop a quality, cost-effective video marketing program that helps them demonstrate leadership and promote your products and services to your customers.

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吉祥彩票官网steel and metal manufacturing
Manufacturing and Industrial

How To Grow Your Steel And Metals Manufacturing Business

Last quarter “steel” was one of the most sourced products on the platform. Sheet metal and metal stamping facilities are rising and contributing to the growth of this market. But it also comes as no surprise when steel and metals represent an important supply source to the aerospace, aviation, and medical industries — timely to today’s global pandemic of COVID-19.

So how can steel and metal manufacturing businesses continue the momentum of their business growth? First, make sure you have a clear business plan. Some manufacturers try to grow their manufacturing business by doing everything possible. Choose business goals that are realistic and document them so you can see your milestones and track your growth along the way. You may overwhelm yourself and your employees if you don’t have a clear plan first.

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吉祥彩票官网small business - smbs
Supply Chain

How To Build Stronger Supply Chain Relationships With SMBs

Small- and medium-sized businesses (SMBs) are an essential and valuable part of the supply chain, offering levels of flexibility, cost competitiveness and responsiveness that some larger suppliers often can't match. SMBs are typically more flexible and responsive than their larger counterparts, and they allow you to take advantage of the benefits of local sourcing.

However, while procurement teams want to engage SMBs, the feeling isn't always mutual. That's because larger buying organizations make it onerous for these smaller companies to participate in the bidding process. As a result, SMBs believe it takes too much time, effort and guesswork to respond to large buyers, all for a very slim chance of winning business.

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吉祥彩票官网CAD models for lead generation
Data Syndication

How CAD Models Drive Lead Generation

Digitized information can help to make the sourcing process simpler and more efficient — especially for complex industrial parts, ultimately helping manufacturers generate more leads.

Manufacturers are increasingly optimizing their product data offerings with CAD files, drawings and configurable components, differentiating their digital customer experience from their competitors. Why? Because more engineers are downloading CAD files and demanding access to digitized product information in the formats they need to get the job done.

So if you're looking to drive more sales, read on to learn how to provide CAD models from your website.

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Can Your 吉祥彩票官网 Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

吉祥彩票官网|吉祥彩登录|吉祥彩票代理COVID-19 Response Suppliers